Academic article on Prosper published - Dynamic Learning and Selection

Seth Freedman and Ginger Zhe Jin from the University of Maryland have published an academic article on Prosper called Dynamic Learning and Selection: the Early Years of Prosper.com.

Freedman considers the article a preliminary draft. Since first publishing the article they have already made a couple minor changes to the abstract and the introduction with an effort to to stress that the rate of return they calculate is the expected rate of return as opposed to the realized rate of return.

Abstract - Dynamic Learning and Selection: the Early Years of Prosper.com

This paper studies a new business model on the Internet. Prosper.com, the first peer-to-
peer lending website in the US, matches individual lenders and borrowers for unsecured consumer loans. Since its inception in February 2006, Prosper has attracted over 500,000 members and has originated loans of over $100 millions. How do individual borrowers and lenders behave in this new marketplace? On what ground can Prosper survive the competition with traditional banks? Is Prosper positioned to replace the traditional lending market or serve a market that the banks have missed? We attempt to address these questions using the full transaction history since the birth of Prosper.com.

Compared to the traditional market, Prosper decreases operation and search costs, but may face information costs associated with anonymous online interaction. To overcome the information problem, Prosper has implemented a number of policies over the past two years. Our primary goal is to document the dynamics on both sides of the Prosper market, while accounting for changing Prosper policies and the macro environment.

We have several findings. On the borrower side, we find that the overall observable risks have worsened over time for the pool of listings. While part of this change is driven by the macro environment, Prosper policies are effective in countering this trend, especially for the sub-prime credit grades. On the lender side, we find that the risk perception that lenders apply to key borrower attributes is by and large consistent with how these attributes correlate with the loan’s ex-post performance, but there are significant exceptions. Over time, lenders exhibit significant selection and learning. This learning includes better understanding of the risk of low credit grades and group member loans.

Overall, we conclude that Prosper is evolving from a comprehensive market toward a market that primarily serves borrowers who have access to traditional credit. Using the estimated relationship between loan attributes and loan performance, we estimate the rate of return that a fully rational lender could expect if he can perfectly predict the probabilistic distribution of loan performance conditional on these attributes. If Prosper loans continue to perform according to what we have predicted from their existing performance, this average annual expected return on the funded loans will be approximately 6%. This return has varied by time and has been increasing as the composition of the funded listings shifts toward better credit risks.

Please see details about the empirical methods and assumptions in the full paper. Freedman said they will update the article with more current information later in the summer. The current data set used runs through the end of 2007.

Prosper Lending Review - the year in review

Happy birthday to Prosper Lending Review! We have been blogging for over a year now. In June 2007 my brother Matt told me about Prosper, a P2P lending site, that he had been funding loans on for about a year. I was immediately intrigued. On June 15, 2006 we launched Prosper Lending Review – a blog about the P2P lending marketplace with a focus on Prosper lenders.

Since then we have watched Lending Club grow, GlobeFunder launch, Virgin Money purchase Circle Lending, Zopa move to the U.S. and Fynanz launch. We expect to see Loanio launch soon and keep watching Canada to see if CommunityLend or IOU Central will open their doors. It's an exciting time for P2P lending and we are happy to be part of it.

Here's a look back at the past year. These are the most popular articles on the site as measured by the number of unique visitors.

These are the top 10 referring blogs and forums over the past year.

What are people looking for when they come to Prosper Lending Review from Google? Here are the top 10 search terms driving traffic from search engines:

Again, it's an exciting time for P2P lending. Stay with us over the coming weeks and months as we continue to follow the P2P lending marketplace.

Prosper referral program ends

Since announcing their referral program one year ago, Prosper has grown from about 300,000 members to nearly 800,000. Under the bonus program, both the referring lender and the new lender received $25. Over the last year the program has been modified several times. In addition, the program has been extended past several deadlines. According to Brad Prescott, Prosper's Director of Marketing, existing referral links will not generate referral payments for referrals that occur after 11:59PM PST on June 30, 2008.

Those that signed up prior to June 30th will still receive the $25 bonus when they fund their first loan. Prosper is expected to announce a new referral program this month with the goal of working directly with a few dozen, quality referral partners as opposed to hundreds of partners operating under a "one size fits all" approach.

Referral programs have been used by most peer to peer lending companies to grow their user base.
Although Prosper has announced that their referral program ended on June 30th, I received an email confirmation for a new referral generated on July 1st. This is no different than email confirmations generated prior to the end of the program and confirms a bonus will be generated if the new user becomes an active participant in the marketplace within the next 90 days. The Prosper referral page is unchanged and still allows you to invite friends with the same wording indicating a bonus will be awarded. Despite the deadline, perhaps it is not too late to sign up for the bonus. Prosper would be unwise to terminate awards until they make clear changes on their website, stop sending bonus confirmation emails and stop serving $25 bonus advertisements.