Pertuity Direct is preparing to launch "immediately after the New Year" according to an email they just sent to interested members. They originally planned to launch a couple months ago at FINOVATE but delayed to ensure they met regulatory requirements.
Here is the full text of the email:
As we wrap up 2008, we thought it would be a good time to check in with you and share the great progress we have made as a company.
If you have been keeping tabs on the space, you know that the social lending industry has been pretty interesting over the last two to three months. The guidance that regulators have given with regard to the segment, combined with the fact that consumer loans are still hard to come by, fits perfectly with what we are bringing to market. There is a real need for alternative sources of capital for consumers, as well as new and better investing options. Social lending is a great answer to the problem - and Pertuity Direct is poised to bring it to the mass market.
We are in final preparations to launch immediately after the New Year. All of the pieces are finally in place and we are revving up for Day 1.
We're excited about 2009 and are looking forward to reaching out to you very shortly as we open for business. Until then, we wish you all much joy and happiness with friends and family this holiday season.