Among other things, he explains his motivation for starting Pertuity Direct. "As a former executive at one of the largest banks in the country, I became well aware through the years of the complaints customers have with respect to their banking relationship and quickly realized that their was a unique opportunity to build a company that was truly focused on the customer first."
Our previous coverage of Pertuity Direct:
February 2009: Jessica's interview with CEO Kim Muhota - Social lending meets mutual funds
January 23, 2009: Pertuity Direct removes beta label; launches officially
January 2009: Jessica's Pertuity Direct Review
December 2008: Pertuity Direct to launch 'immediately after the New Year'