We covered SmartHippo back during Finovate Startup, but wanted to update our readers on some exciting developments at their firm. Please see the attached press releases for more info.
SmartHippo names former LendingTree GM Lori Collins CEO
Previously grew revenues from $7 million to half a billion over seven years
SAN FRANCISCO, CA AND MONTREAL, CANADA -- October 14, 2009 -- SmartHippo,
the first web site that let consumers use the power of the community to shop for
financial products, announced today it has named Lori Collins as its new CEO.
“Weʼre very excited by Loriʼs unique experience in both the web and finance sectors,”
said Founder George Favvas, who will continue his involvement in the company as VP
Corporate Strategy. “Iʼm confident that with Lori at the helm we are well positioned for
our next phase of revenue growth.”
As General Manager of the LendingTree Exchange, Collins was responsible for sales,
relationship management, and product management for the LendingTree lender
network. She was part of the executive team which increased revenues from $7 million
to $476 million over seven years.
“SmartHippo has a very compelling business model,” Collins said. “Community-driven
product comparisons have become the norm in other industries, and Iʼm excited to be a
part of the company that is bringing these innovations to the financial space.”
Unlike intermediary web sites which match consumers with lenders based on business
relationships, SmartHippo is an open, transparent marketplace where consumers help
each other find the best financial products. They can ask questions, compare rates and
share reviews and experiences with other consumers and make a more informed
decision. Lenders and brokers participate by answering questions and posting rates,
and consumer feedback keeps them in check.
In another announcement today, SmartHippo announced it is expanding into the
Spanish market with the launch of HipoListo.es in partnership with Financialred
Network.
About SmartHippo
SmartHippo.com is the first-ever website that uses the power of community to help
consumers find the best mortgage rates and save money. SmartHippo allows any
individual to post information and feedback on the rate they received, and to compare
rates with other members of the community with similar profiles. Members of
SmartHippo can see real rates reported by real consumers, and sort through banks
based on feedback posted by other members of the community. The company is
privately held with offices in San Francisco and Montreal. www.smarthippo.com
Contact:
George Favvas
Founder and VP Corporate Strategy
george (at) smarthippo.com
(514) 242-5730
Media advisory: Lori Collins will be delivering the closing keynote at Startup Camp
Montreal tomorrow, October 15th. The event takes place at the Society for Arts and
Technology, 1195 Saint-Laurent boulevard, Montreal from 6pm to 11pm. Admission is
free. For info see: http://www.startupcampmontreal5.wikidot.com
************
SmartHippo expands into Spain with launch of HipoListo.es
Joint venture with Financialred Networks poised to become leading player in market
SAN FRANCISCO, CA and MADRID, SPAIN -- October 14, 2009 -- SmartHippo, the
first web site that let consumers use the power of the community to shop for financial
products, announced today a strategic partnership with Financialred Networks which will
see the launch of HipoListo.es in the Spanish market.
Under the terms of the agreement, Financialred has acquired an exclusive license to
market the SmartHippo brand and technology platform in Spain.
“The web finance space is in its infancy in Spain and we believe we have an opportunity
to rapidly establish HipoListo as the dominant player in a market of 50 million
consumers” said Jesus Perez, Chief Strategy Officer of FinancialRed. “By leveraging
the SmartHippo platform we were able to significantly reduce our time to market.”
As part of the partnership, SmartHippo will manage the software platform while
Financialred focuses on localization and sales and marketing. As of todayʼs launch,
HipoListo.es mortgage vertical, with other verticals planned for early 2010, he added.
“Weʼre thrilled to be a partner in bringing the first social financial comparison shopping
engine to Spain,” said Lori Collins, CEO of SmartHippo. “Our partnership with
Financialred signifies our commitment to work with and drive profitability to media
companies with existing user bases.”
Separately today, SmartHippo announced that Collins, formerly GM at LendingTree, has
joined the company as its new CEO, taking over from George Favvas, who will remain
onboard as Founder and VP Corporate Strategy.
About SmartHippo
SmartHippo.com is the first-ever website that uses the power of community to help
consumers find the best mortgage rates and save money. SmartHippo allows any
individual to post information and feedback on the rate they received, and to compare
rates with other members of the community with similar profiles. Members of
SmartHippo can see real rates reported by real consumers, and sort through banks
based on feedback posted by other members of the community. The company is
privately held with offices in San Francisco and Montreal. www.smarthippo.com
Showing posts with label SmartHippo. Show all posts
Showing posts with label SmartHippo. Show all posts
Financial Services and Web 2.0: Having your Cake and Eating it Too
I love my bank. I’ve been with them since I was sixteen and opened my first checking account.
The same banker added my husband to that same account the day before we got married (I was practical, I wanted him to be able to pay for dinner on our honeymoon).
As I’ve moved around, I’ve gotten to know people in the branches in the three different counties that I’ve lived in, with a 100 mile spread. My local branch cheered me on as I boldly opened my business account in the depths of recession. They’ve met my kids, they know my name.
They call occasionally to tell me I’ve made a math error on a deposit slip or something, but generally, they’re a nice, standoffish, reliable bank (exactly what I want in a bank I think).
Recently, I wrote about choosing to refinance my mortgage from our 30 year fixed rate to a 15 year mortgage. I wrote about Smart Hippo, and immediately got a follow from three SmartHippo twitter Accounts (@smarthippo if you want to follow their "tweets").
I shopped the amazing deals on SmartHippo and came away armed with the security of having a really, really good idea of what’s going on in the market, and I called my bank and asked them to make me a deal I couldn’t refuse. They did.
A few weeks later, I was surprised to hear from Smart Hippo again (via Twitter) saying “how’s that re-fi going?”
Whoa!! Step back a minute! This is a FREE service, and they have no need to work hard to retain me as a customer—how often does someone refinance? This is something new and different… a relationship with a financial services provider online…..
Yesterday we closed on our loan with Columbia Bank at 4.6%. Today, as I stepped out my door with the kids to walk them to school, a woman arrived carrying a box. Inside was this cake from Smart Hippo congratulating us on our refinance.
Well, we’re “tickled pink” by the prospects of owning our home outright 20 years sooner, but it’s cool to know someone else is excited about it too, and the kids…. Well, let’s just say, the cake has been the topic of the day and they keep asking when they can eat dinner so they can bust into the cake.
The poor delivery woman seemed confused though. She looked at me blankly and said “Let me get this straight. You refinance your house and a pink hippo sends you a cake?”
My oldest daughter said “Yes, I think that’s about it.”
The cake lady shrugged and left laughing.
Thanks @SmartHippo for managing relationships with your clients and showing the power of social media to spread the message. How often is it that we find a company or product that we’re so happy about that you want to broadcast it? I do this frequently on Twitter and have many Twitter followers within the companies. I’ve asked for web site and tech support help, and posted product requests (for instance “hey, Mint, I really want to see my assets in my account so it doesn’t look like a black hole) and Smarty Pig has helped me with several questions all via Twitter or Facebook.
In the spirit of #FollowFriday here’s my list to check out—companies that I’m super-happy with (as a customer) and would without hesitation (and with no need or expectation of baked-goods in return) recommend to others. @SmartHippo, @SmartyPig, @RobGarciasJ (from Lending Club) @Lisa_Pertuity (form Pertuity Direct) and @Mintdotcom. You can follow this blog @prosperlending.
Got an opinion? Tweet me at @jessc098 and tell me all about it (but I’m afraid my startup budget doesn’t include baked goods), so you'll have to settle for a prompt reply.
Jessica Ward is a freelance writer in Seattle Washington. She blogs about motherhood, adoption, personal finance and business. You can read more about her at http://www.jessicaward.me.
The same banker added my husband to that same account the day before we got married (I was practical, I wanted him to be able to pay for dinner on our honeymoon).
As I’ve moved around, I’ve gotten to know people in the branches in the three different counties that I’ve lived in, with a 100 mile spread. My local branch cheered me on as I boldly opened my business account in the depths of recession. They’ve met my kids, they know my name.
They call occasionally to tell me I’ve made a math error on a deposit slip or something, but generally, they’re a nice, standoffish, reliable bank (exactly what I want in a bank I think).
Recently, I wrote about choosing to refinance my mortgage from our 30 year fixed rate to a 15 year mortgage. I wrote about Smart Hippo, and immediately got a follow from three SmartHippo twitter Accounts (@smarthippo if you want to follow their "tweets").
I shopped the amazing deals on SmartHippo and came away armed with the security of having a really, really good idea of what’s going on in the market, and I called my bank and asked them to make me a deal I couldn’t refuse. They did.
A few weeks later, I was surprised to hear from Smart Hippo again (via Twitter) saying “how’s that re-fi going?”
Whoa!! Step back a minute! This is a FREE service, and they have no need to work hard to retain me as a customer—how often does someone refinance? This is something new and different… a relationship with a financial services provider online…..
Yesterday we closed on our loan with Columbia Bank at 4.6%. Today, as I stepped out my door with the kids to walk them to school, a woman arrived carrying a box. Inside was this cake from Smart Hippo congratulating us on our refinance.Well, we’re “tickled pink” by the prospects of owning our home outright 20 years sooner, but it’s cool to know someone else is excited about it too, and the kids…. Well, let’s just say, the cake has been the topic of the day and they keep asking when they can eat dinner so they can bust into the cake.
The poor delivery woman seemed confused though. She looked at me blankly and said “Let me get this straight. You refinance your house and a pink hippo sends you a cake?”
My oldest daughter said “Yes, I think that’s about it.”
The cake lady shrugged and left laughing.
Thanks @SmartHippo for managing relationships with your clients and showing the power of social media to spread the message. How often is it that we find a company or product that we’re so happy about that you want to broadcast it? I do this frequently on Twitter and have many Twitter followers within the companies. I’ve asked for web site and tech support help, and posted product requests (for instance “hey, Mint, I really want to see my assets in my account so it doesn’t look like a black hole) and Smarty Pig has helped me with several questions all via Twitter or Facebook.
In the spirit of #FollowFriday here’s my list to check out—companies that I’m super-happy with (as a customer) and would without hesitation (and with no need or expectation of baked-goods in return) recommend to others. @SmartHippo, @SmartyPig, @RobGarciasJ (from Lending Club) @Lisa_Pertuity (form Pertuity Direct) and @Mintdotcom. You can follow this blog @prosperlending.
Got an opinion? Tweet me at @jessc098 and tell me all about it (but I’m afraid my startup budget doesn’t include baked goods), so you'll have to settle for a prompt reply.
Jessica Ward is a freelance writer in Seattle Washington. She blogs about motherhood, adoption, personal finance and business. You can read more about her at http://www.jessicaward.me.
Just in Time for FINOVATE: Many Companies Launching New Features
Just in time for FINOVATE many new features are being launched by participant companies, some of which we've profiled here before.
I'm following the conference online today via webcast, though wishing I could be in beautiful San Fransisco, which is lovely this time of year.
I'm starting this list with items I've already made notes of, but may update later during the day as I follow along the FINOVATE presentations today.

Jessica Ward is a professional writer and blogger based in Seattle, WA. She also blogs at www.pennywisefamily.blogspot.com, to learn more about her visit www.jessicaward.me
I'm following the conference online today via webcast, though wishing I could be in beautiful San Fransisco, which is lovely this time of year.
I'm starting this list with items I've already made notes of, but may update later during the day as I follow along the FINOVATE presentations today.

- Mint (see previous my review) has added CD and Brokerage shopping options. I wish they had this when I choose my brokerage two months ago, but I'm glad they have it now, and I'm glad to see I chose well. They've also added the ability to change dates on transactions which is great for those checks that clear late and things like that, so you can keep your budget on track.
- Lending Club is offering new lender features which Tom posted about earlier today.
- Prosper is live now!
- Wesabe has a tagging system now, which will be a great asset to users.
- Debtgoal (my review) has a brand-new interface which is far more useful and intuitive.
- SmartHippo (my review) has a new questions and answers page at www.smarthippo.com/answers.
- UPDATE: It's 3:00 and I just got an email from GreenSherpa that their beta system is now available.
- UPDATE: it's 4:30 and Rudder just launched an iPhone app. You can get it in the app store. Now word about what's out there for blackberry users.
SmartyPig continues to respond to customers in real-time, and has added a "lower this" to reduce your monthly savings if friends and family members' contributions to your savings goal has enabled you to choose between meeting your goal sooner, or reducing your monthly contribution. It suggests the difference for you too, so you don't have to do the math.
Jessica Ward is a professional writer and blogger based in Seattle, WA. She also blogs at www.pennywisefamily.blogspot.com, to learn more about her visit www.jessicaward.me
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