FinovateStartup09 kicks off today

FinovateStartup09 kicks off in a few minutes in San Francisco. We will be blogging and reviewing the financial technology startups here throughout the day.

FINOVATE Startup is billed as the "largest group of financial technology startups ever assembled in one place" with 57 companies in the lineup. All the major p2p lending players will be there including Lending Club, Pertuity Direct, and Prosper. Prosper has already announced the re-launch of their platform timed with the conference.

This year, for the first time, FINOVATE offers a real-time webcast. There is still time to purchase access to the webcast for $495.

Here is a complete list of companies featured today as well as links to our previous reviews: